Honouring Our
Values,
Striving for
Breakthroughs
Our Vision
To serve our people, to grow with our society, and to mutually benefit from the world.
To serve our people, to grow with our society, and to mutually benefit from the world.
Our Mission
To be a leader and dynamic company. To provide value-for-money products and quality services to our customers, a pleasant working environment for people, and to be a good corporate citizen.
To be a leader and dynamic company. To provide value-for-money products and quality services to our customers, a pleasant working environment for people, and to be a good corporate citizen.
Our Core Values
People
People are our customers, the reason of our existence. People are our employees, our greatest asset.
People are our customers, the reason of our existence. People are our employees, our greatest asset.
Objectivity
We approach our work positively through pro-active participation and open communication.
We approach our work positively through pro-active participation and open communication.
Product
We provide our customers quality products at value-for-money prices.
We provide our customers quality products at value-for-money prices.
Unity
We respect our people and we promote teamwork.
We respect our people and we promote teamwork.
Leadership
We lead with commitment, integrity, and competence.
We lead with commitment, integrity, and competence.
Action
We strive for excellence, fostering a quality culture in our company.
We strive for excellence, fostering a quality culture in our company.
Reward & Recognition
We encourage, recognise, and reward our people for exemplary performance.
We encourage, recognise, and reward our people for exemplary performance.