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All journeys have secret destinations of which the traveller is unaware.
“每段旅程都隐匿着连旅者都浑然不察的秘密景点。”
– Martin Buber
——马丁·布伯
Dear POPULAR family members,
Welcome to the first issue of 2016!
We have found our own POPULAR Stars from the 100 Faces of POPULAR! Who are they? And are you one of the lucky voters to walk away with a cash reward of S$100? Find out now on page 26!
The year-end school holidays are the traditional travelling period for many busy parents. Hope you have been energised by the vacation break. Three of our POPULAR staff have been bitten by the travel bug and they have brought back precious memories to share with you. Flip over to the POP Corner to share their travelling joys!
For those of you who were not able to travel, cheer up! We have prepared a special centerfold pull-out for you! Where are these breathtaking islands? Well, starting from this issue and in the next few issues, more of this picturesque location will be revealed in our centerfold. So start collecting the amazing pictures of one of the world’s most unique and captivating travel destinations.
With a concerted effort and great team spirit, POPULAR Singapore ended 2015 with another successful BookFest@Singapore. Turn to the Special Feature to find out how POPULAR has continued to innovate and excel through a holistic approach of taking care of its customers, reaching out and meeting their needs.
In this era where convenience is at the touch of a button, is it true that e-books are replacing print books? Have print books really lost their appeal? Our editor disagrees – find out why on page 16.
To enhance the learning of the culture of close to 800 Malay staff, POPULAR News has introduced a trilingual article for the first time! Suri Ryana is our first Malay author to be featured. Read about how she finds inspiration for her characters on page 31.
If you have been inspired by the stories and would like to write your own, here is your chance! Take part in the Parents’ Day Writing Contest (page 27) and show your appreciation to your parents. We look forward to your contributions!
A new year. A new journey. May we taste life as we continue our journey in 2016 – for we shall not pass through it again.
亲爱的大众家庭成员们:
欢迎您翻开2016年的首期《大众资讯》!
感谢诸位大众同仁的热情参与,谨此宣布:我们的“大 众之星”出炉了 !究竟是哪一位“众”望所归的同仁从上一 期第100期的“大众百人榜”中脱颖而出?如果您已参与投 票,赢得100新元奖金的幸运儿会不会就是您?现在就翻至 第26页一探结果!
年终学校假期往往是许多忙碌家长带孩子出外度假的 好时机,希望过往一年您也逮到了机会休假充电。我们的三 位大众同仁在“众的声音”单元中即分享了他们的东南亚游 记,阅读即如旅行,不妨跟随他们的脚踪神游一回吧。
若您在过往一年没法出外旅行,也别失望,请打起精神 来!本期开始,我们将于中间跨页刊载风光明媚的群岛照。 如同散落的拼图,这些岛屿隐身于地球哪个角落?我们将陆 续为您揭开这些迷人岛屿的面纱。也许您可以考虑从本期开 始抽出这几页,收集这组美得令人屏息的照片。
众志成城,恭喜新加坡大众成功以“第九届新加坡海外 华文书市”为2015年划下最完满的句点。本期“与众不同” 单元即细录了他们的关键策略——在竭尽所能满足顾客各方 面需求的基础上,打造新亮点,令顾客享有宾至如归的快乐!
在这个弹手之间即能办理诸多事情的科技时代,实体书 果真魅力不再?电子书即将取代自古流长的实体书?请翻至 第16页,我们的编辑同仁有不一样的见解。
大众约有800名马来同胞。为促进文化交流,本期首次 刊登一篇英文、华文、马来文三语文章,介绍马来西亚著名 作家苏莉·丽亚娜的创作心得。让我们打开第31页,看看她 如何找寻灵感,写就多部搬上电视荧幕的畅销小说。
倘若您曾被他人的故事打动,也想写出自己的故事,机会 来了!欢迎您现在就参加“双亲节征文比赛”(第27页),表 达对父母的感恩之情。
新的一年,又是一段新的旅程。无论轻装上阵,还是严 阵以待,愿我们都能朝着目标勇敢迈进。
Charissa Ng 黄静芝 Managing Editor 主编
popnews@popularworld.com
One family, one vision. 大众一家,众人一心 popularnews 3